About This Gig
"A brand is not just a logo, website or business card. It's an experience."
Your brand is the overall impression you give to your audience that expresses the value you provide.
I have 15+ years of experience working with some of the world's top brands - Google, Shiseido, McDonalds, Nikon, Microsoft and Clinique, helping them design and communicate their brand essence.
My passion is helping businesses figure out what makes them tick - their brand - the emotive set of experiences, interactions, stories and identity that will draw customers and clients to them and make them stand out from the pack.
I then help them communicate this essence to their audiences in the best possible manner, with a critical eye, giving them solid branding and marketing advice along the way.
If you're looking to start a new brand, or need to rescue a struggling brand identity, or better still are looking to grow your business - consumer or B2B - and need help to craft your brand story, brand essence and positioning, then my strategic approach is the best one for you.
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